The topic "water" now is affecting more and più persone e non solo.
Ormai in tanti discutono, s’informano, riflettono sull’argomento e il motivo è piuttosto comprensibile: l’acqua è il bene primario che permette all’essere umano di vivere.
Provate a fare tramite google la ricerca “acqua da bere”: vengono fuori più di 1,8 milioni di link fra siti internet, blog e quant’altro che trattano di questo argomento.
Dal punto di vista economico l’acqua è un vero e proprio business: le aziende (ma forse sarebbe più corretto parlare di multinazionali) che commercializzano questo prodotto hanno dei margini spaventosi. Non ho dati precisi, ma si stima che un’azienda che “produce” acqua paga la materia prima (cioè l’acqua stessa) 1 euro ogni 1.000 litri, vale a dire 0,001 euro al litro. Il consumatore medio che compra l’acqua al supermercato quanto paga l’acqua? E’ presto detto: 6 bottiglie da 1 litro a seconda della marca oscillano tra i 2 e i 4 euro. Cioè tra 0,33 e 0,67 euro al litro. Facciamo una media e diciamo 0,50 euro al litro.
Osservate: un prodotto che di partenza costa 0,001 euro al litro viene pagato dal consumatore finale 0,50 euro al litro, significa che abbiamo un margine del 500%.
Solitamente si giustificano i margini dei beni alimentari con tutti i passaggi che ci sono tra il produttore e il consumatore finale: dal produttore al grossista, dal grossista al rappresentante, representative from the supermarket (or seller) and the supermarket (or seller) to the final consumer.
Regarding the water rather different matter. While there are still several steps such as those described above is well known that the final cost of water is determined by a number of factors that alone should induce all consumers to stop buying bottled water and start drinking water the tap.
So the cost of water to the consumer is determined by the following factors:
1) the costs of advertising and marketing, this is the cost that "weighs" more than all the final price (after all You do not think that Mr. Del Piero and Mrs. Chiabotto you do pay with a pizza and a beer ...)
2) price of diesel trucks used to transport water (in fact in Italy are so much smarter that the vast majority of the water produced in Northern Italy is marketed in the South and vice versa);
3) cost of the bottle, that is the plastic container;
4) cost of paper to stick the label on the bottle and glue used;
5) salaries of truckers;
6 ) wages of workers who work in factories;
7) cost of raw material, ie the water is the element that "weighs" less than all of the cost to the consumer.
Ci sarebbe un altro costo da prendere in considerazione: il costo dei macchinari e dello stabilimento: ma questi sono costi che sono da considerarsi "una tantum" nel vero senso della parola e che nel giro di pochi mesi vengono subito assorbiti dai margini che abbiamo visto prima.
Già questo dovrebbe essere sufficiente per disincentivare le persone a continuare a consumare acqua confezionata in bottiglia, ma vorrei invitarvi ad una seconda riflessione.
L’acqua è un bene che si trova in natura come la frutta, la verdura, ecc.
Ora, se avete a portata di mano una bottiglia d’acqua di qualsiasi marca andate a vedere la data di scadenza. In questo momento io ne ho una vicino a me e leggo che è da consumarsi preferibilmente by November 2011. ... We are in June 2010 and this water is drunk by November 2011, ie within the next 17 months. If you go to the grocery store and you are going to buy a box of tomatoes and the label are the words "to be consumed within the next 17 months" there is some doubt? A box of tomatoes can go 17 months? Evidently there is something wrong! Clearly, these tomatoes are full of preservatives! So what do you do? Let the tomatoes over and continue where they are. Well, if a bottle of water can go on for 17 months in the bottle does not mean that there is only water, but there is something else! Moreover
anyone, without being a scientist, may be the test at home: take 2 bottles of water regularly purchased at a supermarket (or shop) and one filled with tap water, put the two bottles on your balcony ( possibly exposed to the sun) and leave them there. After a month went to check the status of the two bottles and you can definitely see that:
- inside the bottle purchased the water is still beautiful and crystal clear;
- inside the bottle filled with tap water was already been a bit 'of moss.
Why?
Simple: the water bottle is so packed full of preservatives that can not undergo degradation processes, while the tap water that has no preservatives is rotten. And what are they called preservatives water? Just read the label of any bottle of water in the section: "Substances dissolved in a liter of water." The preservatives are under "Nitrite", "Nitrates" and another voice that you will never find on the labels, but unfortunately that is present in "Arsenic ".... Oh yes, Arsenic, a poison that is ....
And where do they go all the preservatives? Exactly! In our body! Other
invitation to reflection: if you take a bottle of any brand, and observed well the label will always find a phrase such as "store in a dry, well ventilated area, away from direct sunlight and away from sources of heat." Often this term is so small that it takes a magnifying glass to see it! But the important thing is this, but another: Have you ever walked in front of a factory where the bottles of water are stored? If you've ever done, I recommend you do so. Crates and crates of water stored in open yards where we also remain for weeks, subject to wind, rain, sun, snow, dust, pollution and so on. So I recommend that the final consumer to be careful where store bottles of water after, however, that for weeks have been subjected to any kind of weather and temperatures.
If you remember not so very long ago the water was stored in supermarkets next to other beverages like soft drinks, beer, wine, milk, etc.. Today we tend to store more water as possible away from other types of beverages. Have you wondered why? No, if you're thinking of a better organization of the store you astray.
then I invite you to do another test: take a bottle of bottled water and a lemon mousse. Put them side by side and leave it for a few weeks, then go get them, aprite la bottiglia d’acqua e bevetene un bicchiere. Indovinate che sapore avrà l’acqua. Esatto! L’acqua saprà di limone. Se non ci credete fate la prova, non costa praticamente niente.
In conclusione dopo tutte queste considerazioni qualcuno si domanderà: ma allora che dobbiamo fare? Smettere di bere acqua quando tutti sappiamo che è il nostro bene primario e che da qualsiasi parte del mondo dall’OMS fino all’ultimo dei medici generici ci dicono che dobbiamo berne almeno 2 litri al giorno?
No! Non voglio dire di smettere di bere acqua (potrei essere denunciato di “istigazione al suicidio” :-) ), voglio semplicemente dire che è decisamente meglio bere il più possibile Tap water is definitely more controlled and much cheaper!
Among other things, drinking more water and less tap water packaged
helps the environment: Think of how many trucks go around Italy transposed to pallets and pallets of water contributing to increasing air pollution, while ' Tap water is already available in our house and thinking of all the plastic bottles to be disposed of which often do not even end up in recycling bins (which, unfortunately, we often find ourselves in our own the beach).
The choice then if you drink water straight from the tap or micro-filtered with activated carbon filters or filtered by osmosis purifiers is a choice to make based on their feelings or their ideas. What is important is to consume as much as possible tap water that I keep repeating is more controlled and more economical.
And remember something very important: bottled water is tap water good simply because the water pipes do not have the euro as the millions of corporations to advertise on the quality of their water!
So drink water ... Yes, but the tap!
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